[aha] R: An Augmented Reality Drug distributed in London

Mer 23 Mar 2011 08:26:22 CET

meraviiiiiiiiiiiiglia!

da bravi pusher: tocca beccarli da piccoli!

stiamo girando in giro per licei, scuole medie e auditorium di
studenti che preferiscono venire a sentire "REFF AR Drug: la
reinvenzione del reale" invece che "la fantastica storia di S.
Bartolomeo"

nei giorni precedenti ad AHAcktitude saremo, per esempio, nelle
Marche. Con l'aiuto dei nostri mirabolanti amici di Ossigeno (
http://www.ossigenazioni.com/ ) stiamo riuscendo a creare dei percorsi
di formazione alternativa e di racconto libero direttamente
insinuandoci nelle istituzioni e (per la gioia di chi studia gli
scenari della "disrupzione" :) )  nel business.

partendo dal REFF si mostrano casi di studio (anche cose belle viste
in lista, come i bei lavori recenti dei Liens sulla realtà aumentata)
insieme ai nostri macigni tecnologico-performativi (come Squatting
Supermarkets e le recenti ConnectiCity e Consciousness of Streams che,
in tema di "aumento, stratificazione e moltiplicazione della realtà",
di business "disruptato" e di creazione di spazi autonomi e liberi,
tra un po' saranno centro di diverse simpatiche, radioattive e
"disruptose" novità... suspence suspence)

i destinatari? tutti piccoletti! che, per una volta, si beccano le
info sulla possibilità di creare cose/modi/situazioni, usando
pratiche, tecnologie e, soprattutto, la propria presenza nel mondo,
nelle città e nello spazio delle relazioni, per creare in meravigliosa
autonomia, libertà ed esplosiva-e-radioattiva molteplicità.

non mi stupirei se iniziassero ad apparire sui mela-store di tutto il
mondo app in realtà aumentata per capovolgere crocifissi, per impalare
politici a soli 0.79$, per mettere messaggi "ebbene sì, la Nike
ammazza i bambini nel Vietnam, ma pure a noi non è che ci tratta poi
così bene" e per riempire, stratificare, attivare il mondo di suoni,
visioni e interazioni autonome e libere.

è molto bello: appena raccontiamo 'sta storia, si aprono mondi :)

bacieabbracci
cià!
xDxD

On Tue, Mar 22, 2011 at 10:34 AM, Martina <moreaplot at yahoo.it> wrote:
> Ciao stella,
>
>
>
> mi fate sapere se avete in programma un’uscita a Milano tra marzo e aprile?
> Non ricordo quando tornate…
>
> GRANDI!!!!!!!!!
>
> Un bacio e spero a presto
>
> Martina
>
>
>
> ________________________________
>
> Da: aha-bounces at lists.ecn.org [mailto:aha-bounces at lists.ecn.org] Per conto
> di penelope.di.pixel
> Inviato: lunedì 21 marzo 2011 11:08
> A: undisclosed-recipients:
> Oggetto: [aha] An Augmented Reality Drug distributed in London
>
>
>
> dear friends,
> back from London, a short resume from the exhibit "Remix the world! Reinvent
> Reality".
> (sorry for any crossposting)
>
> REFF – RomaEuropa FakeFactory, FakePress, Art is Open Source
>
> present:
>
> REFF AR Drugs in London.
>
> A Fake Cultural Institution, an Augmented Reality drug and the reinvention
> of reality
>
> http://www.youtube.com/watch?v=-CfET1YyyKs
>
>
>
> REFF, the fake institution created in 2009 to enact innovative cultural
> policies all over the world, during its first international exhibit in
> London lunched ist last production: REFF AR Drug, an augmented reality drug
> enabling humans to the systematic reinvention of reality.
>
> The 25th of February, people at the opening of the exhibit have had the
> chance to taste the drug and to experiment with the effects: the possibility
> to create new forms of expression, to fill the world with digital content
> and to realize new forms of free, independent communication that are able to
> mutate our perception of cities and the spaces we live in, just like a
> psychoactive drug.
>
> This is the metaphor used by Art is Open Source: the Augmented Reality Drug
> is really MACME, an open source software platform that allows people to use
> the so-called ubiquitous technologies, thus enabling the owners of iPhone
> and Android smartphones to freely create videos, sounds and other contents
> directly in the spaces and places of our cities. Completely new forms of
> communication that really change the way in which people communicate and
> relate with the rest of the world.
>
> The drug is currently exhibited at Furtherfield Gallery an has already been
> distributed in dozens of universities and students occupations all over in
> London, as a special “AR Youth Program” of the Fake Institution. Hundreds of
> projects for the “methodological reinvention of reality” are popping up in
> the laboratories of these institutes.
>
> Everyone is addicted!
>
> Images from the opening
>
> - http://www.s4c.it/slides/refflondon/index.html#IMG_5931
>
> - http://www.flickr.com/photos/http_gallery/sets/72157626175020078/
>
> REFF AR Youth Program
>
> http://www.fakepress.it/FP/?p=1694&lang=en
>
> More info on the Exhibit:
>
> http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality
>
>
>
> ABOUT REFF AR Drugs
>
> From the information sheet:
>
> “REFF is an Augmented Reality (AR) Drug. Also referred to as Simulata
> Realitas per Activam-Industriosam-Laboriosam Multiplicationem, REFF AR Drug
> is a psychotropic antidepressant administered cross-medially.This drug is
> used to treat social depression, fear of the future, precariety,
> anthropological distress, lack of opportunities, communicational
> totalitarianism, scarcity of freedoms and intolerant social
> ecosystems.Compared to other drugs acting on the same areas, REFF AR Drug is
> designed with accessibility in mind and as an enabler of the spontaneous
> generation of forms of expression and of collaborative practices.
>
> REFF AR Drug is also used (off-label) to treat numerous other conditions
> such as the UFPS (Uncertainty for the Future of Publishing Syndrome), and
> the LDSBMS (Lack of Decent Sustainable Business Models Syndrome).”
>
> Learn more here:
>
> http://www.fakepress.it/FP/?p=1640
>
>
>
> ABOUT MACME
>
> MACME (Multi Author Medial Cross Ecosystem), is an open source platform that
> transforms a WordPress blog into a system of cross-media publishing. MACME
> has been issued as a giant WordPress plugin, distributed through GPL3
> license. Thanks to MACME, anyone can produce their own cross-media
> publication and distribute it individually in augmented reality as a
> website, e-book, mobile phone application (for iPhone, iPad and coming soon
> for Android).
>
> Learn more here:
>
> http://www.fakepress.it/FP/?p=1617&lang=en
>
>
>
> ABOUT REFF – RomaEuropa FakeFactory
>
> REFF is a fake cultural institution enacting real policies for arts,
> creativity and freedoms of expression all over the world.
>
> REFF was born in Italy in 2009. Since then it continuously operated using
> fake, remix, reinvention, recontextualization, plagiarism and reenactment as
> tools for the systematic reinvention of reality. Defining what is real is an
> act of power. Being able to reinvent reality is an act of freedom. REFF
> promotes the dissemination and reappropriation of all technologies, theories
> and practices that can be used to freely and autonomously reinvent reality.
>
> To do this, REFF established an international competition on digital arts, a
> worldwide education program in which ubiquitous technologies are used to
> create additional layers of reality for critical practices and freedoms, a
> series of open source software platforms and an Augmented Reality Drug.
>
> REFF collaborates with art organizations, student groups, research
> institutions and all other subjects wishing to promote the freedoms to
> reinvent their world. REFF has received several official recognitions
> worldwide: it was hosted in the Cultural Commission of the Italian Senate,
> and was an official initiative of the European Community’s Year of
> Creativity in 2009.
>
> Official site:
>
> http://www.romaeuropa.org
>
> REFF in the world:
>
> http://reff.romaeuropa.org
>
>
>
> Credits
>
> REFF AR Drugs is powered by:
>
> REFF – RomaEuropa FakeFactory
>
> in collaboration with
>
> FakePress & Art is Open Source
>
>
>
> More info on:
>
> http://www.romaeuropa.org
>
> http://www.fakepress.it
>
> http://www.artisopensource.net
>
>
>
> _______________________________________________
> AHA mailing list
> AHA at lists.ecn.org
> http://lists.ecn.org/mailman/listinfo/aha
>
>

-- 
Salvatore Iaconesi

m. ++39 3476054421
t. ++39 0697600324

salvatore.iaconesi at artisopensource.net
xdxd.vs.xdxd at gmail.com
salvatore at fakepress.net

skype: xdxdVSxdxd
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