[aha] The Cloud

d- at netzfunk.org d- at netzfunk.org
Thu Jun 19 20:49:24 CEST 2008


Per chi si trova a Firenze o passa da quelle parti...





The Cloud

An organic sculptural landmark that responds to human
interaction and expresses context awareness using hundreds
of sensors and over 15,000 individually addressable optical
fibers. Constructed of carbon glass, rising over four meters
high, and containing more than 65 kilometers of fiber
optics, the Cloud encourages visitors to touch and interact
with information in new ways, manifesting emotions and
behavior through sound and a dichotomy of luminescence and
darkness.

Located in downtown Florence outside the Fortezza da Basso.
the Cloud is part of the “Redesigning Fashion Trade
Shows” project that Pitti Immagine launched with MIT
Mobile Experience Lab in January 2007. It is a long-term
project that will creatively rethink the trade show concept
and will propose innovative technologies, perspectives and
sensory experiences for fashion trade shows.

http://www.thecloud.ws


Together with the new Lab website:
http://mobile.mit.edu




Ciao

David


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