[aha] Peking2008 > An (extra)ordinary place for a hijacking advertising

[franca.formenti3]

che braviiiiiiiiiiiiiiiiiii!
baci
f


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>From      : aha-bounces at ecn.org
To          : aha at ecn.org
Cc          : 
Date      : Wed, 04 Jun 2008 14:32:44 +0000
Subject : [aha] Peking2008 > An (extra)ordinary place for a hijacking advertising







> 
> Peking2008 > An (extra)ordinary place for a hijacking advertising
> -----------------------------------------------------------------
> 
> (Scroll Down for English)
> 
> ITALIANO ***************************************
> 
> Mentre cala il sipario olimpico sulla dura repressione cinese in Tibet, il
> gruppo immaginario Les Liens Invisibles celebra l'avvento dei giochi
> olimpici con una ibridazione tra arte, attivismo e strategie pubblicitarie.
> 
> Sfruttando la visibilità globale del marchio olimpico, l'ambiguo
> www.peking2008.com viene utilizzato da Les Liens Invisibles come potente
> medium promozionale per sovvertire i meccanismi perversi della cosiddetta
> Attention Economy e per pubblicizzare l'(ab)uso del fake-publishing come
> nuova modalità paradossale per rivendicare la Verità.
> 
> Dai un'occhiata allo spazio/medium pubblicitario
> > http://www.peking2008.com
> 
> Guarda lo spot
> > http://www.peking2008.com/ad/
> 
> Esclusivo! Diventa un contro-sponsor olimpico
> > http://www.peking2008.com/sponsors/
> 
> Indossa la maschera olimpica con il fake-publishing
> > http://fake.isafake.org/2008/05/19/peking2008/
> 
> Scopri i nuovi fake-themes
> > http://fake.isafake.org/category/themes/
> 
> 
> 
> ENGLISH ******************************************
> 
> While the olympic curtain softly falls on the chinese repression in Tibet,
> the imaginary art-group Les Liens Invisibles celebrates the upcoming
> Olympic Games with a new fake-based hybridation between art, activism and
> advertising strategies.
> 
> Exploiting the global visibility of the Olympic Brand, the ambiguous
> www.peking2008.com domain has been used by Les Liens Invisibles as a
> powerful advertising medium to subvert attention economy mechanisms and to
> promote the tactical (ab)use of fake-publishing as a new paradoxical way to
> reclaim the Truth.
> 
> Have a look at the advertising space
> > http://www.peking2008.com
> 
> Watch the fake-based advertising spot
> > http://www.peking2008.com/ad/
> 
> Exclusive! Become a counter-olympic sponsor (*)
> > http://www.peking2008.com/sponsors/
> 
> Have a fake publishing demonstration. Wear the Olympic Mask
> > http://fake.isafake.org/2008/05/19/peking2008/
> 
> Want more? Discover new fake-themes
> > http://fake.isafake.org/category/themes/
> 
> 
> (*) Please note that all offers from sponsors will cover the cost of
> renting the domain.
> 
> 
> --
> Les Liens invisibles is an imaginary art-group from Italy. Their artworks
> are based on the invisible links between the infosphere, neural synapsis,
> and real life.
> 
> http://www.lesliensinvisibles.org
> contact @ press at lesliensinvisibles.org
> 
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>