[aha] Peking2008 > An (extra)ordinary place for a hijacking advertising

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Peking2008 > An (extra)ordinary place for a hijacking advertising
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ITALIANO ***************************************

Mentre cala il sipario olimpico sulla dura repressione cinese in Tibet, il
gruppo immaginario Les Liens Invisibles celebra l'avvento dei giochi
olimpici con una ibridazione tra arte, attivismo e strategie pubblicitarie.

Sfruttando la visibilità globale del marchio olimpico, l'ambiguo
www.peking2008.com viene utilizzato da Les Liens Invisibles come potente
medium promozionale per sovvertire i meccanismi perversi della cosiddetta
Attention Economy e per pubblicizzare l'(ab)uso del fake-publishing come
nuova modalità paradossale per rivendicare la Verità.

Dai un'occhiata allo spazio/medium pubblicitario
> http://www.peking2008.com

Guarda lo spot
> http://www.peking2008.com/ad/

Esclusivo! Diventa un contro-sponsor olimpico
> http://www.peking2008.com/sponsors/

Indossa la maschera olimpica con il fake-publishing
> http://fake.isafake.org/2008/05/19/peking2008/

Scopri i nuovi fake-themes
> http://fake.isafake.org/category/themes/



ENGLISH ******************************************

While the olympic curtain softly falls on the chinese repression in Tibet,
the imaginary art-group Les Liens Invisibles celebrates the upcoming
Olympic Games with a new fake-based hybridation between art, activism and
advertising strategies.

Exploiting the global visibility of the Olympic Brand, the ambiguous
www.peking2008.com domain has been used by Les Liens Invisibles as a
powerful advertising medium to subvert attention economy mechanisms and to
promote the tactical (ab)use of fake-publishing as a new paradoxical way to
reclaim the Truth.

Have a look at the advertising space
> http://www.peking2008.com

Watch the fake-based advertising spot
> http://www.peking2008.com/ad/

Exclusive! Become a counter-olympic sponsor (*)
> http://www.peking2008.com/sponsors/

Have a fake publishing demonstration. Wear the Olympic Mask
> http://fake.isafake.org/2008/05/19/peking2008/

Want more? Discover new fake-themes
> http://fake.isafake.org/category/themes/


(*) Please note that all offers from sponsors will cover the cost of
renting the domain.


--
Les Liens invisibles is an imaginary art-group from Italy. Their artworks
are based on the invisible links between the infosphere, neural synapsis,
and real life.

http://www.lesliensinvisibles.org
contact @ press at lesliensinvisibles.org