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Gio 17 Mar 2011 23:03:16 CET

=93REFF is an Augmented Reality (AR) Drug. Also referred to as Simulata
Realitas per Activam-Industriosam-Laboriosam Multiplicationem, REFF AR =
Drug
is a psychotropic antidepressant administered cross-medially.This drug =
is
used to treat social depression, fear of the future, precariety,
anthropological distress, lack of opportunities, communicational
totalitarianism, scarcity of freedoms and intolerant social
ecosystems.Compared to other drugs acting on the same areas, REFF AR =
Drug is
designed with accessibility in mind and as an enabler of the spontaneous
generation of forms of expression and of collaborative practices.

REFF AR Drug is also used (off-label) to treat numerous other conditions
such as the UFPS (Uncertainty for the Future of Publishing Syndrome), =
and
the LDSBMS (Lack of Decent Sustainable Business Models Syndrome).=94

Learn more here:

http://www.fakepress.it/FP/?p=3D1640 =
<http://www.romaeuropa.org/macme/?p=3D1640>

=20

ABOUT MACME

MACME (Multi Author Medial Cross Ecosystem), is an open source platform =
that
transforms a WordPress blog into a system of cross-media publishing. =
MACME
has been issued as a giant WordPress plugin, distributed through GPL3
license. Thanks to MACME, anyone can produce their own cross-media
publication and distribute it individually in augmented reality as a
website, e-book, mobile phone application (for iPhone, iPad and coming =
soon
for Android).

Learn more here:

http://www.fakepress.it/FP/?p=3D1617 =
<http://www.fakepress.it/?p=3D1617&lang=3Den>
&lang=3Den

=20

ABOUT REFF =96 RomaEuropa FakeFactory

REFF is a fake cultural institution enacting real policies for arts,
creativity and freedoms of expression all over the world.

REFF was born in Italy in 2009. Since then it continuously operated =
using
fake, remix, reinvention, recontextualization, plagiarism and =
reenactment as
tools for the systematic reinvention of reality. Defining what is real =
is an
act of power. Being able to reinvent reality is an act of freedom. REFF
promotes the dissemination and reappropriation of all technologies, =
theories
and practices that can be used to freely and autonomously reinvent =
reality.

To do this, REFF established an international competition on digital =
arts, a
worldwide education program in which ubiquitous technologies are used to
create additional layers of reality for critical practices and freedoms, =
a
series of open source software platforms and an Augmented Reality Drug.

REFF collaborates with art organizations, student groups, research
institutions and all other subjects wishing to promote the freedoms to
reinvent their world. REFF has received several official recognitions
worldwide: it was hosted in the Cultural Commission of the Italian =
Senate,
and was an official initiative of the European Community=92s Year of
Creativity in 2009.

Official site:

http://www.romaeuropa.org <http://www.romaeuropa.org/>=20

REFF in the world:

http://reff.romaeuropa.org <http://reff.romaeuropa.org/>=20

=20

Credits

REFF AR Drugs is powered by:

REFF =96 RomaEuropa FakeFactory

in collaboration with

FakePress & Art is Open Source

=20

More info on:

http://www.romaeuropa.org <http://www.romaeuropa.org/>=20

http://www.fakepress.it <http://www.fakepress.it/>=20

http://www.artisopensource.net <http://www.artisopensource.net/> =20

=20

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<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Ciao =
stella,<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

mi fate sapere se avete in =
programma un&#8217;uscita
a Milano tra marzo e aprile? Non ricordo quando =
tornate&#8230;<o:p></o:p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>GRANDI!!!!!!!!!<o:p></o:p></span></f=
ont></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Un bacio e spero a =
presto<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Martina<o:p></o:p></span></font></p>=

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<div>

<div class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>

<hr size=3D2 width=3D"100%" align=3Dcenter tabindex=3D-1>

</span></font></div>

<p class=3DMsoNormal><b><font size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>Da:</span></font></b><font size=3D2
face=3DTahoma><span style=3D'font-size:10.0pt;font-family:Tahoma'>
aha-bounces at lists.ecn.org [mailto:aha-bounces at lists.ecn.org] <b><span
style=3D'font-weight:bold'>Per conto di </span></b>penelope.di.pixel<br>
<b><span style=3D'font-weight:bold'>Inviato:</span></b> luned=EC 21 =
marzo 2011
11:08<br>
<b><span style=3D'font-weight:bold'>A:</span></b> =
undisclosed-recipients:<br>
<b><span style=3D'font-weight:bold'>Oggetto:</span></b> [aha] An =
Augmented
Reality Drug distributed in London</span></font><o:p></o:p></p>

</div>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

dear =
friends, 
back from London, a short resume from the exhibit &quot;Remix the world!
Reinvent Reality&quot;. 
(sorry for any crossposting)<o:p></o:p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>REFF &#8211; RomaEuropa FakeFactory, =
FakePress, Art is Open
Source<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>present:<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><strong><b><font size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>REFF AR Drugs =
in London.</span></font></b></strong><o:p></o:p></p>

<p align=3Dcenter style=3D'text-align:center'><strong><b><font size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>A Fake =
Cultural
Institution, an Augmented Reality drug and the reinvention of =
reality</span></font></b></strong><o:p></o:p></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><a =
href=3D"http://www.youtube.com/watch?v=3D-CfET1YyyKs"
target=3D"_blank" title=3D"REFF AR Drug, =
exhibition">http://www.youtube.com/watch?v=3D-CfET1YyyKs</a><o:p></o:p></=
span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>REFF, the
fake institution created in 2009 to enact innovative cultural policies =
all over
the world, during its first international exhibit in London lunched ist =
last
production: REFF AR Drug, an augmented reality drug enabling humans to =
the
systematic reinvention of reality.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>The 25th
of February, people at the opening of the exhibit have had the chance to =
taste
the drug and to experiment with the effects: the possibility to create =
new
forms of expression, to fill the world with digital content and to =
realize new
forms of free, independent communication that are able to mutate our =
perception
of cities and the spaces we live in, just like a psychoactive =
drug.<o:p></o:p></span></font></p>

This is
the metaphor used by Art is Open Source: the Augmented Reality Drug is =
really
MACME, an open source software platform that allows people to use the =
so-called
ubiquitous technologies, thus enabling the owners of iPhone and Android
smartphones to freely create videos, sounds and other contents directly =
in the
spaces and places of our cities. Completely new forms of communication =
that
really change the way in which people communicate and relate with the =
rest of
the world.<o:p></o:p>

The drug
is currently exhibited at Furtherfield Gallery an has already been =
distributed
in dozens of universities and students occupations all over in London, =
as a
special &#8220;AR Youth Program&#8221; of the Fake Institution. Hundreds =
of projects for
the &#8220;methodological reinvention of reality&#8221; are popping up =
in the laboratories
of these institutes.<o:p></o:p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Everyone
is addicted!<o:p></o:p></span></font></p>

<p><strong><b><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Images
from the opening</span></font></b></strong><o:p></o:p></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>- <a
href=3D"http://www.romaeuropa.org/macme/wp-admin/-%20http:/www.s4c.it/sli=
des/refflondon/index.html#IMG_5931"
target=3D"_blank" title=3D"REFF AR Drug =
photos">http://www.s4c.it/slides/refflondon/index.html#IMG_5931</a><o:p><=
/o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>- <a
href=3D"http://www.romaeuropa.org/macme/wp-admin/-%20http:/www.flickr.com=
/photos/http_gallery/sets/72157626175020078/"
target=3D"_blank" title=3D"REFF AR Drug =
photos">http://www.flickr.com/photos/http_gallery/sets/72157626175020078/=
</a><o:p></o:p></span></font></p>

<p><strong><b><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>REFF
AR Youth Program</span></font></b></strong><o:p></o:p></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><a
href=3D"http://www.fakepress.it/FP/?p=3D1694&amp;lang=3Den">http://www.fa=
kepress.it/FP/?p=3D1694&amp;lang=3Den</a><o:p></o:p></span></font></p>

<p><strong><b><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>More
info on the Exhibit:</span></font></b></strong><o:p></o:p></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><a
href=3D"http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent=
-reality"
target=3D"_blank" title=3D"REFF AR Drug, =
exhibition">http://www.furtherfield.org/exhibitions/reff-remix-world-rein=
vent-reality</a><o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p><strong><b><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>ABOUT
REFF AR Drugs</span></font></b></strong><o:p></o:p></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>From the
information sheet:<o:p></o:p></span></font></p>

&#8220;REFF is
an Augmented Reality (AR) Drug. Also referred to as Simulata Realitas =
per
Activam-Industriosam-Laboriosam Multiplicationem, REFF AR Drug is a
psychotropic antidepressant administered cross-medially.This drug is =
used to
treat social depression, fear of the future, precariety, anthropological
distress, lack of opportunities, communicational totalitarianism, =
scarcity of
freedoms and intolerant social ecosystems.Compared to other drugs acting =
on the
same areas, REFF AR Drug is designed with accessibility in mind and as =
an
enabler of the spontaneous generation of forms of expression and of
collaborative practices.<o:p></o:p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>REFF AR
Drug is also used (off-label) to treat numerous other conditions such as =
the
UFPS (Uncertainty for the Future of Publishing Syndrome), and the LDSBMS =
(Lack
of Decent Sustainable Business Models =
Syndrome).&#8221;<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Learn
more here:<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><a
href=3D"http://www.romaeuropa.org/macme/?p=3D1640" target=3D"_blank"
title=3D"REFF AR Drug, an augmented reality =
drug">http://www.fakepress.it/FP/?p=3D1640</a><o:p></o:p></span></font></=
p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p><strong><b><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>ABOUT
MACME</span></font></b></strong><o:p></o:p></p>

MACME
(Multi Author Medial Cross Ecosystem), is an open source platform that
transforms a WordPress blog into a system of cross-media publishing. =
MACME has
been issued as a giant WordPress plugin, distributed through GPL3 =
license.
Thanks to MACME, anyone can produce their own cross-media publication =
and
distribute it individually in augmented reality as a website, e-book, =
mobile
phone application (for iPhone, iPad and coming soon for =
Android).<o:p></o:p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Learn
more here:<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><a
href=3D"http://www.fakepress.it/?p=3D1617&amp;lang=3Den" =
target=3D"_blank"
title=3D"MACME, augmented reality, wordpress plugin, crossmedial =
publishing">http://www.fakepress.it/FP/?p=3D1617&amp;lang=3Den</a><o:p></=
o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p><strong><b><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>ABOUT
REFF &#8211; RomaEuropa =
FakeFactory</span></font></b></strong><o:p></o:p></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>REFF is a
fake cultural institution enacting real policies for arts, creativity =
and
freedoms of expression all over the world.<o:p></o:p></span></font></p>

REFF was
born in Italy in 2009. Since then it continuously operated using fake, =
remix,
reinvention, recontextualization, plagiarism and reenactment as tools =
for the
systematic reinvention of reality. Defining what is real is an act of =
power.
Being able to reinvent reality is an act of freedom. REFF promotes the
dissemination and reappropriation of all technologies, theories and =
practices
that can be used to freely and autonomously reinvent =
reality.<o:p></o:p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>To do
this, REFF established an international competition on digital arts, a
worldwide education program in which ubiquitous technologies are used to =
create
additional layers of reality for critical practices and freedoms, a =
series of
open source software platforms and an Augmented Reality =
Drug.<o:p></o:p></span></font></p>

REFF
collaborates with art organizations, student groups, research =
institutions and
all other subjects wishing to promote the freedoms to reinvent their =
world.
REFF has received several official recognitions worldwide: it was hosted =
in the
Cultural Commission of the Italian Senate, and was an official =
initiative of
the European Community&#8217;s Year of Creativity in =
2009.<o:p></o:p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Official
site:<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><a
href=3D"http://www.romaeuropa.org/" target=3D"_blank"
title=3D"reff, romaeuropa =
fakefactory">http://www.romaeuropa.org</a><o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>REFF in
the world:<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><a
href=3D"http://reff.romaeuropa.org/" target=3D"_blank"
title=3D"reff, romaeuropa fakefactory, =
map">http://reff.romaeuropa.org</a><o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>Credits<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>REFF AR Drugs is powered =
by:<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>REFF &#8211; RomaEuropa =
FakeFactory<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>in collaboration =
with<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>FakePress &amp; Art is Open =
Source<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>More info on:<o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><a href=3D"http://www.romaeuropa.org/" =
target=3D"_blank"
title=3D"reff, romaeuropa fakefactory, =
map">http://www.romaeuropa.org</a><o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><a href=3D"http://www.fakepress.it/" =
target=3D"_blank"
title=3D"fakepress, next step publishing, augmented =
reality">http://www.fakepress.it</a><o:p></o:p></span></font></p>

<p align=3Dcenter style=3D'text-align:center'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><a href=3D"http://www.artisopensource.net/"
target=3D"_blank"
title=3D"art is open source, artivism, hacking, augmented reality, =
artificial intelligence">http://www.artisopensource.net
</a><o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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